Fierce Femelle

Lionesse Beauty Bar relaunches with female empowerment campaign.

The Luxonomist. 30/10/2015

Lionesse Beauty Bar, a one-stop luxury beauty boutique, unveiled their official rebrand, featuring new store designs, innovative high-tech product offerings and a female empowerment campaign titled «Fierce Femelle.» Since 2013 Lionesse Beauty Bar has aimed to provide customers with the opportunity to shop their high-end product offerings in a fun, uplifting atmosphere that provides «the ultimate beauty experience.»

Lionesse Women 3
Transgender model Jenna Talackova for Lionesse Beauty. Click to buy

Lionesse’s «Fierce Femelle» campaign features three strong and unique women representing female empowerment, individuality, and what it means to be a «Lionesse Woman.» Jenna Talackova, an up-and-coming transgender model, Denise Duarte and Korrina Rico each have their own unique story, but all three embody the message of the campaign: that each and every woman deserves to feel fierce, strong and beautiful.

Lionesse Women 1
Lionesse Beauty Bar. Click to buy

«As a transgender woman, I’ve dealt with a lot of rejection, in my modeling career and in society,» says Jenna Talackova of her personal struggles. «I’ve wanted to give up on numerous occasions, but I didn’t. I believe a Lionesse woman is just that: resilient to society’s ideal of beauty, and confident in her own skin. I am a Lionesse woman.»

Lionesse will also unveil two new advanced skincare lines to add to their high-end roster: Venofye and Celestolite. Venofye is based on the anti-aging powers of venom, while Celestolite is formulated with meteorite powder. These products will join existing product lines for face, body and hair available at Lionesse to create an all-encompassing beauty destination.

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