Fiona Stiles Beauty Line
Ulta Beauty's first exclusive premium cosmetics line focuses on non-intimidating and "mistake-free" makeup.
Ulta Beauty and Maesa Group announce that they have enlisted in-demand celebrity makeup artist Fiona Stiles to create Fiona Stiles Beauty, an assortment of 120 premium-quality eye, lip and face products with innovative formulas in a universal range of colors. With a mission to demystify makeup, the brand offers an expansive mix of easy-to-navigate products along with meaningful educational online tutorials by Fiona herself.
Fiona Stiles’ eponymous collection features an extensive range of professional-grade, non-intimidating products that appeal to people of all ages, ethnicities and lifestyles, thus accommodating and celebrating diversity. After evaluating the beauty space, Fiona, Ulta Beauty and Maesa Group embarked to create a collection of products that were noticeably missing in the marketplace with innovative formulas and breakthrough textures.
Fiona is a leading artist in the industry with over 20 years’ experience working with the most recognizable faces in fashion, music and entertainment such as Jessica Alba, Jennifer Garner, Nicole Richie, Jessica Chastain,Elizabeth Banks, and Gabrielle Union. She has poured her creative vision and expertise into each and every Fiona Stiles Beauty product with a mission to create a line of non-intimidating, «mistake-free» makeup.
«I was thrilled when Ulta Beauty and Maesa approached me about creating a makeup line. Getting to develop products that you’ve been wishing existed for years is a dream come true. My profession has lead me to touching tens of thousands of products, and to be able to winnow those favorite product characteristics in a collection for each and every women to have access too is an opportunity I could not pass up. Makeup is interesting and exciting, and should not be feared. It’s about efficacy and ease of use all under the umbrella of wearable color,» says Fiona Stiles.