First goop Luxury Skincare

What started in 2008 from founder Gwyneth Paltrow‘s kitchen has grown into a powerful resource for thoughtful health-, fashion-, food- and beauty-involved women. Goop announces the launch of its first-ever branded product line – introducing goop by Juice Beauty, a high performance age defying skincare line that merges luxury formulas with certified organic ingredients.

The skincare line capitalizes on the goop aesthetic: fresh-faced, glowy, natural beauty. «Even if you’re wearing makeup, you want a healthy glow that always shines through,» says Paltrow, who worked with her dedicated team to create and launch the line with organic skincare leader Juice Beauty.

The mindfully designed collection debuts with a range of six age-defying skincare solutions made with plant-based juices to rejuvenate skin; all are formulated with certified organic ingredients. «There’s this myth that if it’s not loaded with chemicals, it can’t possibly work,» says Paltrow. «Actually pure organic and natural formulas can work as well as, if not better than conventional products. We’ve created luxurious, clean, organic formulas that are proven effective – we hope they change the way women think about skin care.»

goop skincare nourishes skin with powerful organic ingredients infused into high-tech formulas that deliver immediate and ongoing results. Glow-inducing, age-defying MERISTEM plant cells are sustainably sourced from poet’s daffodil and sweet iris, then blended with a revolutionary antioxidant juice complex designed to brighten skin tone and target fine lines and wrinkles – leaving skin smooth, even, and luminous.