Introducing «Boogie’s by Dollar Shave Club»

DSC Further Simplifies How Its 1.7 Million Members Find and Purchase with Product Matching and a Satisfaction "Hairantee".

The Luxonomist. 27/03/2015
Dollar Shave Club
Dollar Shave Club continues expansion into the men’s grooming space with the launch of a multi-product hair styling line. (PRNewsFoto/Dollar Shave Club). Click to buy

Dollar Shave Club (DSC), the innovative, upstart men’s grooming brand, announced Boogie’s by Dollar Shave Club,a new line of hair styling products including Gel, Clay, Cream, Fiber and Paste. Its 6th product, Pomade will arrive this summer.

Keeping its promise to help men live better lives through high-quality personal care products, content and technology, DSC will feature the collection alongside a specially designed tool to help men select their ideal product and a full satisfaction «Hairantee». With Boogie’s, DSC takes its next step towards owning the men’s bathroom.

Since launching in March 2012, DSC has had an undeniable impact on men’s grooming, growing to more than 1.7 million members who trust the brand to deliver high-quality grooming products. The company now ships 62 million men’s razor cartridges per year, and banked $65M in revenue in FY2014.

Dollar Shave Club 2
Boogie’s by Dollar Shave Club. Click to buy

«We like to solve problems for guys. That’s how we approach everything we do. We started with the problem of expensive razors and frustrating in-store experiences, but there’s just as much frustration throughout the men’s grooming category», saidMichael Dubin, Founder and CEO of Dollar Shave Club. «Listening to our members, we found that buying hair styling products is no exception. Many men are getting their recommendations from friends who can have completely different hair types and needs, or they have to choose from a bewildering array of in-store options. With Boogie’s, we hold your hand through the entire process and make sure you’re getting the right product for you».

To contactDollar Shave Club, click here.

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