Joseph Abboud Launches Eponymous Fragrance
This marks Joseph Abboud's first foray into the men's grooming category under the The Men's Wearhouse, Inc. umbrella.
To create this fragrance, Abboud worked closely with Tru Fragrance and Harry Fremont, Master Perfumer of Firmenich. Harry Fremont found great inspiration for this fragrance from Abboud’s design studio. «The fabrics in the Joseph Abboud line are very special. I wanted to replicate the color, style and comfort of them by using soft musk’s and woods in the back of the fragrance and fresh citrus notes at the top. Men will feel confident wearing this fragrance, just like the confidence they feel in Joseph’s designs», says Harry Fremont.
Signature Abboud cues can be found throughout the design of the fragrance including the mix of herringbone and plaid patterns on the packaging, the masculine shape of the bottle and the custom gray embossed cap.
The fragrance itself combines an invigorating blend of fresh citrus with accents of spice and herbs for a unique woody aroma, embodying the passion and confidence of the modern American man. Opening with a blend of citrus and bamboo, the fragrance delves into a heart of lavender, geranium and sage and closes with guaiac woods, moss and clean captive musk’s. Joseph Abboud is a luxurious and artfully masculine fragrance emblematic of the brand and the man who wears it.
«I have always believed that fragrance is the final accessory to complete a man’s personal style… never overpowering but rather a finishing touch to his own personality and unique sense of individuality», says Joseph Abboud, Chief Creative Director of The Men’s Wearhouse, Inc.
Since the age of sixteen, Joseph Abboud has been passionate about fashion. He started his career in menswear at Louis of Boston and later Polo Ralph Lauren. In 1987, Joseph Abboud launched his own eponymous label. Shortly after its debut, Abboud was accorded numerous honors including the distinction of being the only designer to have received the coveted Menswear Designer of the Year twice in a row (1989 & 1990) from the Council of Fashion Designers of America.
Tru Fragrance develops custom fragrances and brand extensions in the personal scent, bath, body and skincare categories. Backed by 45 years of experience, Tru Fragrance offers complete development and distribution services for independent and boutique retailers—both domestic and international, specialty stores, online retail and mass merchandisers. The company has an unmatched vertical integration process that takes retailers through every step of the branded fragrance category; including research and analytics, creative development, marketing activation, supply chain fundamentals and category management.