Joseph Abboud Launches Eponymous Fragrance
Company launches its men fragrance in Canada.
Joseph Abboud is announcing the launch of his eponymous fragrance, available exclusively at Moores Clothing for Men stores across Canada.
To create this fragrance, Abboud worked closely with Tru Fragrance and Harry Fremont, Master Perfumer of Firmenich. Harry Fremont found great inspiration for this fragrance from Abboud’s design studio. «The fabrics in the Joseph Abboud line are very special. I wanted to replicate the color, style and comfort of them by using soft musk’s and woods in the back of the fragrance and fresh citrus notes at the top. Men will feel confident wearing this fragrance, just like the confidence they feel in Joseph’s designs,» says Harry Fremont.
Signature Abboud cues can be found throughout the design of the fragrance including the mix of herringbone and plaid patterns on the packaging, the masculine shape of the bottle and the custom gray embossed cap.
The fragrance itself combines an invigorating blend of fresh citrus with accents of spice and herbs for a unique woody aroma, embodying the passion and confidence of the modern man. Opening with a blend of citrus and bamboo, the fragrance delves into a heart of lavender, geranium and sage and closes with guaiac woods, moss and clean captive musk’s. Joseph Abboud is a luxurious and artfully masculine fragrance emblematic of the brand and the man who wears it.
«I have always believed that fragrance is the final accessory to complete a man’s personal style…never overpowering but rather a finishing touch to his own personality and unique sense of individuality,» says Joseph Abboud, Chief Creative Director.
The Joseph Abboud’s signature fragrance will be available in 3.4oz and 1.7oz bottles exclusively at Moores Clothing for Men stores across Canada. The 3.4oz fragrance will retail for $80 and the 1.7oz will retail for $65.
Launched in 1980, Moores Clothing for Men is the leading national retailer of men’s business attire in Canadawith over 120 stores. Moores’ stores carry a full selection of suits, sport coats, furnishings and accessories in exclusive and non-exclusive merchandise brands. Moores is also the largest provider of tuxedo rentals in Canada.
Tru Fragrance develops custom fragrances and brand extensions in the personal scent, bath, body and skincare categories. Backed by 45 years of experience, Tru Fragrance offers complete development and distribution services for independent and boutique retailers-both domestic and international, specialty stores, online retail and mass merchandisers.
