Juice Beauty by Gwyneth Paltrow

Gwyneth Paltrow launching high performance organic makeup for Juice Beauty.

The Luxonomist. 19/01/2016

Karen Behnke, founder of Juice Beauty, is thrilled to announce that Academy Award winning actor and founder of goop, Gwyneth Paltrow and the company goop have joined forces in a long-term business venture. Juice Beauty will be expanding our high performance makeup formulations made with certified organic ingredients under the creative leadership of Gwyneth.

Juice Beauty 4
Gwyneth Paltrow and Juice Beauty Phyto-Pigments Makeup Collection. Click to buy

“When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both make-up and skin care.” said Gwyneth Paltrow.

Juice Beauty 3
Gwyneth Paltrow and Juice Beauty. Click to buy

The two California entrepreneurial companies bonded over their love for eco-chic living with true dedication to sustainability which gave rise to this long term partnership arrangement. Under the new U.S. based joint business venture, each of the companies and Gwyneth will hold stock in the other and Gwyneth will hold the title of Juice Beauty’s Creative Director, Makeup.

Juice Beauty 1
Gwyneth Paltrow and Juice Beauty. Click to buy

Teamed together, Paltrow, Behnke and Juice Beauty’s scientists will lead the development of a new collection of high performance makeup made with certified organic ingredients.


Últimas noticias

Subir arriba

Este sitio utiliza cookies para prestar sus servicios y analizar su tráfico. Las cookies utilizadas para el funcionamiento esencial de este sitio ya se han establecido.


Aviso de cookies
Versión Escritorio