Kérastase and Anja Rubik

Kérastase announces today that Anja Rubik, one of the world’s most in-demand supermodels, as well as a creative powerhouse and magazine editor-in-chief, is the face of the Kérastase «Visions of Style II» campaign. This transformational photo series, a collection of 10 images depicting dynamic new hairstyles, brings to life the groundbreaking new product L’Incroyable Blowdry.

Anja is renowned for her versatile work in fashion, beauty and beyond. Born in Poland and raised across three continents, today she is a veritable icon who is sought after by the most esteemed designers and prestigious brands. Her work ranges from the fashion runway to international magazine covers, editorial shoots, luxury advertisements and fashion-oriented television programs around the world. She is an immense creative talent and, beyond the realms of fashion and beauty, Anja has also built her reputation as founder and editor-in-chief of her own art-themed annual print magazine named «25», and as creator of her fragrance, «Original.»

«Anja Rubik is a transcendent beauty with audacious style. She is a woman of boundless talent, and inspires through her multi-faceted forms of creative expression. For these reasons, we are very proud to welcome Anjaas the face of Visions of Style II for L‘Incroyable Blowdry,« says Vincent Nida, Kérastase General Manager. «Awoman‘s hair is an expression of her identity. Anja‘s transformation into these ten personalities shows how a woman can use her hair to highlight different aspects of her identity and femininity. Anja captures this perfectly through her sophisticated, diverse and worldly nature.»

«I‘ve been faithful to Kérastase products for many years. I‘m so happy to be the face of Visions of Style II because Kérastase reflects my personality. There is a truly unique, luxurious quality to the brand, as well as a transformative element,« says Anja Rubik. «For me, it‘s important to grow and constantly change and evolve. I love that L‘Incroyable Blowdry empowers you to be whomever you want to be by making it so easy to style and restyle your hair.«