Lancôme Elite Rewards

L’Oreal announced that members of its complimentary loyalty program—Lancôme Elite Rewards—can now redeem their points for gifts from a selection of VIP Partners. Current rewards program partners include Gilt, DELSEY, AccorHotels, Spafinder Wellness 365, Revo, Perrin Paris and GLAMSQUAD.

Lancôme Elite Rewards is the first-ever loyalty program for a luxury brand and allows customers to earn points by purchasing products, as well as connecting and interacting with Lancôme USA on social media. Engagement options include posting your beauty haul on Instagram and using a specified hashtag, watching makeup tutorials on Lancome.com or reviewing your favorite new product.

«Lancôme  Elite Rewards encourages its members to earn points through a variety of activities and platforms,» said Alessio Rossi, VP, Lancôme digital marketing. «We wanted to give them the same flexibility when they choose to redeem their points, so we established partnerships with premiere brands that offer our customers a variety of gifts and services for their loyalty.»

«We’re thrilled to be teaming up with Lancome, one of the world’s most esteemed beauty brands, and their exciting new rewards program,» said Steven Schneider, President of Gilt City and Gilt Business Development. «Lancôme  customers will now be able to redeem their Elite Rewards points and shop designer brands on Gilt.com to complete their beauty look.» Rewards members can continue to accessorize with stylish, high-performance polarized sunglasses from Revo, and luxurious leather handbags from Perrin Paris.

For those looking to get away, Lancôme  Elite Rewards members can use points to enter sweepstakes for a chance to win a trip to destinations like Paris and New York and stay at one of AccorHotels’ beautiful properties. While away, members can treat themselves to a spa or salon appointment with Spafinder Wellness 365 gift cards—available for point redemption through Lancôme  Elite Rewards.