Live Beautifully, Give Beautifully
Sophia Bush Teams with EcoTools® to Share Ways to Go Green and Give Back this Earth Month.
Actress and advocate,Sophia Bush, together withEcoTools, are encouraging individuals to make a small change in their routine each day, that combined can amount to a big difference in the world around them.Throughout the month, the eco-conscious beauty brand and Bush will be sharing green living tips on social media as part of the Live Beautifully, Give Beautifully campaign.
«Creating change starts with being aware of our individual actions», said Bush. «I am excited to be working with EcoTools to help inspire others to take little steps to help the environment. Even by switching out a product you use daily for an eco-conscious option, there can be a collective impact».
Living beautifully can start with your beauty routine. All EcoTools products not only preform gorgeously, but are made using renewable, recycled and cruelty-free materials. As part of the campaign, for each makeup brush sold in the new EcoTools Complexion Collection®,$1will be donated toGlobal Green USA, up to$100,000. Global GreenUSAis a national non-profit organization and the American affiliate of Green Cross International, created to foster a global value shift toward a sustainable and secure future.
«Global GreenUSAis pleased to accept a donation of$1per EcoTools brush sold to help advance our critical national initiatives designed to create climate resilient cities that help people thrive in healthier and greener homes, schools and communities», said Dr.Les McCabe, Global GreenUSAPresident and CEO. «For more than 20 years, Global Green has promoted the personal and environmental benefits from living a green lifestyle and we are pleased to have been selected as the charity of choice by a company with a like-minded mission and vision».
TheComplexion Collectionis a makeup-skincare hybrid line designed to maximize natural beauty and aid common skincare concerns such as oily skin and fine lines. Combining science and beauty, the line features four unique brushes with specific cuts for enhanced performance including a Correcting Concealer Brush, Eye Perfecting Brush, Mattifying Finish Brush and Skin Perfecting Brush. All brushes feature bamboo handles, beautiful designed and colorful recycled aluminum ferrules and super-soft, cruelty-free bristles.
EcoTools delivers hair-to-toe natural innovation with its full line of makeup brushes, hair brushes and bath accessories. In addition to being made with eco-conscious materials, EcoTools product packaging is free of phthalates and PVC, and uses 80 percent post-consumer recycled paper manufactured using renewable wind energy that is 100 percent recyclable.
The EcoTools collection of cosmetic accessories and bath and body products features renewable, animal cruelty-free and recyclable materials. In a continued effort to give back, EcoTools donates to organizations that represent a blend of green living and beauty.
Global GreenUSAis dedicated to helping the people, places, and the planet in need through catalytic projects, transformative policy, and cutting-edge research. Global GreenUSA’ssignature programs include greening affordable housing, schools, neighborhoods, and cities as well as rebuilding communities — such asNew Orleansand areas ofNew YorkandNew Jersey— that have suffered from the impacts of climate change, sea level rise, and environmental degradation. Global GreenUSAis the U.S. affiliate of Green Cross International, which was founded by PresidentMikhail Gorbachevin 1993 to foster a global value shift toward a sustainable and secure future.