Love of Color

Birchbox Launches Its First In-House Makeup Brand.

The Luxonomist. 23/10/2015

Birchbox, a leading beauty and grooming retailer, has expanded into product development with the launch of its debut brand, LOC (Love of Color), which was fully conceptualized and developed by Birchbox. LOC is designed to provide a shortcut to trends with bold, highly pigmented makeup products inspired by the most of­-the-­moment colors.

LOC Ultimate Collection 3
LOC Ultimate Collection. Click to buy

To curate the first LOC collection, Birchbox collaborated with YouTube beauty star Tati Westbrook, of the GlamLifeGuru channel, who selected (and named) on-­trend shades for the upcoming season.«We are incredibly focused on our customer’s needs and when we heard they wanted help understanding and translating trends, we felt equipped to deliver that ourselves,» said Katia Beauchamp, Co-­Founder and CEO, Birchbox. «We’ve advised and guided several other brand partners, so product development was a natural extension for us ­ and an exciting new challenge as we celebrate our five-­year milestone.»

LOC Ultimate Collection 1
LOC Ultimate Collection. Click to buy

The LOC Fall/Winter 2015 launch collection, available today on and, features two products in multiple colors: Vibrant Matte Lipstick and One & Done Eyeshadow Stick. The sticks are low-­maintenance yet high-­impact, designed in a compact size to last for the season, allowing customers to stay on trend and experience more colors at an attainable price point.

«Bringing the latest beauty trends to life is something I do for my followers every day on YouTube, so it’s incredibly exciting to introduce them to a brand­-new makeup collection that I helped develop,» said Tati Westbrook of GlamLifeGuru. «These shades will go perfectly with everyone’s fall and winter wardrobes!»

Subir arriba

Este sitio utiliza cookies para prestar sus servicios y analizar su tráfico. Las cookies utilizadas para el funcionamiento esencial de este sitio ya se han establecido.


Aviso de cookies
Versión Escritorio