Marula Pure Beauty Oil to Increase Retail Presence

Marula Pure Beauty Oil, the standard-bearer of high-quality, sustainable and fair trade Marula-based skin and hair care, is poised for tremendous growth in the North American Market thanks to a string of ongoing and impending retail launches.

Pure Marula Facial Oil is now available at all North America Sephora locations, including Sephora inside JC Penny. The full skin and hair care collections are available on Sephora.com as of 1st of May, with the hair collection entering 70 select Sephora doors in June.

Thanks, in part, to valuable in-store merchandising support, the brand continues to be a customer favorite. The 30mL Pure Marula Facial Oil is highlighted on Sephora’s Skincare Favorites wall, while the Pure Marula Facial Oil Travel Roll-On 7mL is also highlighted in ‘Beauty to Go’ at Sephora inside JC Penny.

Adding to its rapidly growing distribution portfolio, the full skincare line will be available on Nordstrom.com in May. It will also begin rolling-out into Nordstrom retail doors in September, starting with a launch at Canada’s Vancouver flagship location. With a fast-growing interest in the beauty benefits of Marula, the brand is optimistic that it will be embraced by the Nordstrom customer.

Furthermore, the brand is implementing new strategies to expand upon its current international presence in the  United Kingdom, France, Canada and Malaysia, adding distribution in the Netherlands, Belgium and Luxembourg, with more launches soon to come for Germany, the Philippines, Japan, Hong Kong and Macau, Singapore, Thailand,  Vietnam and China.

«We are thrilled to have the opportunity to bring this brand to more people around the world and to share our story about what it is that makes our Marula oil so special,» says co-founder, Jonathan Kendrick. «Marula Pure Beauty Oil has maintained a loyal following since its launch, even in the very competitive environment of Sephora because the products truly deliver on both the results and the experience. They also provide a fair trade living to thousands of women in  Africa with whom we are privileged to work to harvest this rich and wonderful natural resource.» 

Marula Pure Beauty Oil holds itself to the highest ethical, social and environmental standards. This 100% Pure Marula Oil is virgin, wild harvested, hand-selected and cold-pressed with no added chemicals. Formulated to EWG safety standards, the entire collection is sulfate-,paraben-, phthalate- and synthetic fragrance-free. Filtered on location in  Southern Africa and  Madagascar, Marula Pure Beauty Oil empowers entire communities for whom the fair trade harvesting of the Marula nut is an economic wonder.