MyChelle Dermaceuticals New Look
Natural skin care MyChelle reveals its beauty transformation.
MyChelle Dermaceuticals, a celebrated pioneer in the natural skin care industry, announces a new look and strategic expansion into new markets. The company launches its updated brand identity, redesigned packaging, an easier-to-navigate website, and a streamlined skin care collection, including new product additions for fall.
«The new design is a modern reflection of our fifteen-year heritage of providing clinically-proven skin care using a clean, ethical, and transparent approach to product development,» says Kimberly Heathman, CMO, MyChelle Dermaceuticals. «Organized by product function, the edited range helps customers shop for formulations that will deliver superior results for their skin concerns.»
Founded in 2000, the Colorado-based company is credited as the first to successfully develop and market skin care products using a combination of anti-aging peptides, plant stem cells, and clinically proven bioactives and bionutrients. The botanically based formulations deliver safe, professional results without risk to the user or environment.
With natural products now the expectation and preferred choice of beauty consumers, the time is right for MyChelle to expand distribution in order to reach a wider audience. On October 15, the company launches with online beauty retailer ULTA.com and will expand distribution to select ULTA Beauty stores in early spring 2016.
