Naáy Botanicals Strengthens its Position in Asia
The Spanish functional cosmetics brand, which uses organic ingredients, will complete its entry into the Hong Kong and Chinese markets by early 2016.
Naáy Botanicals recently presented its natural cosmetics, containing organic active ingredients and medicinal mineral water with therapeutic properties, at Cosmoprof Hong Kong. For the past several years, the brand has been participating in the fair, and this year as the only Spanish company certified by the Soil Association as producer under the COSMOS standards.
As the company explains, having its laboratory certified by this reputable association, which is valued particularly highly in Anglo-Saxon markets, facilitated its entry into the British market, where it now has 20 points of sale. In addition, its presence at Cosmoprof, an influential showcase of trends for the Asian market, has made it possible for the brand to prepare to open 10 points of sale in Hong Kong and 10 more throughout China, beginning in 2016. This achievement makes the name of the brand even more meaningful: ‘Naáy’ is a Mayan term with almost mystical connotations alluding to a dream come true.
Naáy Botanicals, with 18 years of experience and 150 hair, body and facial care products, finds its most iconic range in its product line for babies, ‘My Little One’. It has been five years since the ground-breaking launch of this collection, under the slogan ‘Made with love’, designed for atopic and sensitive skin and consisting of products such as Reparative Emulsion, Shampoo-Gel, Aloe Vera Gel, Nappy Cream, Body Milk, Face Cream, Sun Cream and Massage Oil. Beeswax, calendula, sesame and jojoba oil, avocado, soft oat flakes, chamomile and sweet briar are some of the ingredients that make ‘My Little One’ care products so natural.
With around 500 points of sale in Spain and 50 more in Chile, Naáy Botanicals, which markets its products through pharmacies, para-pharmacies, herbalists and websites, also uses other outlets such as Biocultura, Mamás y Bebés, Ecocultura and Bioyantar. One of the projects it is currently working on is the development of its own direct sales channels, both physical and online.
