Refreshing Talc to Satisfy the Demands of Today’s Active Man

Adding to its collection of premium grooming aids for men, Crown Shaving Company is launching a new body talcum powder, designed specifically to meet the needs of its masculine clientele, based on decades of experience serving customers in its old-world style barbershop.

«We saw the need for a super-moisture-absorbing body talc that can keep a man feeling fresh and dry even on hot summer days,» says Dino Caracciolo, Crown Shaving Company’s founder and CEO. «The anti-chafing powder has a fragrance men love, formulated from an old family recipe and refined over the years to the preferences of my barbershop patrons. The result is a product men can use confidently and effectively on all parts of the body, and one we believe is a standout in comfort and scent.»

The new Men’s Body Talcum Powder joins an array of Crown Shaving products noted for their superior quality and luxurious botanical ingredients, carefully crafted in the old-world barbershop tradition. Like other Crown products, the grooming powder doesn’t contain irritating chemicals, artificial colorants and other short-cut ingredients that leave many mass-produced products less than desirable to use.

Crown Shaving Company’s Men’s Body Talcum Powder is now available online at crownshavingco.com and sold at fine retailers throughout North America. «Baby powder is for babies,» says Caracciolo. «Refreshing talc to satisfy the demands of today’s active man».