Robert Graham, the American-based eclectic fashion house, announced today the launch of three new men’s blended essences rebelling against the establishment by breaking the rules of fragrance.
Instead of creating the expected Eau de Toilette or Eau de Parfum fragrance, master perfumers have blended the finest raw ingredients at their optimal levels to create a whole new category. These blended essences are the product of a singular blending and aging process that yield a flight of rich and expressive scents.
Robert Stock, Founder of Robert Graham, was inspired by the rare craftsmanship of blended spirits for the brand’s first foray into the world of men’s fragrance. «Men are so attached to rare and collectible spirits, they’re a part of his life. We created the fragrances and the decanters as something men can relate to – an artful bottle he would want to keep to decorate his desk, study or book shelves,» remarks Robert Stock.
Robert Graham received the 2014 «Menswear Brand of the Year» award from the American Apparel & Footwear Association. Robert Graham now operates freestanding stores in 30 locations nationwide.