Sephora Launches New Colors for Lips

Sephora, the leading beauty specialty and digital retailer, unveils two new features within the award-winning Sephora Pantone Color IQ foundation matching service, lip and concealer color matching. These two new complimentary in-store services take the guesswork out of finding the best lip and concealer shades for your skin tone.

In just minutes, customers can filter through Pantone’s comprehensive SkinTone library and determine their most flattering colors from over 3,500 lipstick shades and over 400 concealer shades. Powered by the original revolutionary Color IQ device launched in 2012, the new Lip and Concealer matching services precisely determine the best color options based on the client’s personalized Pantone SkinTone shade.

The Sephora Pantone Color IQ device uses tri-directional color image capture technology to record 27 color-accurate images in 1.8 seconds using 8 different visible illuminations and 1 ultraviolet illumination for precision matching.

This data is synthesized into a grid of 100×100 pixels, which then becomes a color composite and is assigned an official Pantone SkinTone number. That number is the key to unlocking your best shades in foundation, concealer and lip color, and helps eliminate time and money-consuming trial and error.