Shiseido Acquires Gurwitch Products
Adds Iconic Laura Mercier Brand and Luxury Skincare Line RéVive to Shiseido’s Global Portfolio.
Shiseido Americas Corporation, a subsidiary of Shiseido Company, announced it has signed a definitive agreement with Alticor to acquire its wholly-owned subsidiary Gurwitch Products, a marketer of global prestige cosmetics and skincare brands. Annual net sales for Gurwitch totaled $175 million in the fiscal year ending 2015.
Under the terms of the agreement, Shiseido Americas will acquire 100% of the membership interests in Gurwitch, including Gurwitch’s portfolio of leading prestige brands: Laura Mercier, a global brand of prestige color cosmetics, skincare, and body ＆ bath products, and luxury skincare brand RéVive.
Laura Mercier and RéVive are highly complementary to Shiseido’s portfolio of prestige makeup and skincare brands, and the combination is expected to provide Shiseido with significant growth opportunities, expanded customer reach and an even stronger foothold in the fast-growing prestige makeup market.
Marc Rey, President and Chief Executive Officer of Shiseido Americas, said, “We are thrilled to welcome Laura Mercier and RéVive to the Shiseido family. Both brands have unique viewpoints, fast-growing and loyal customer bases, and the same focus on innovation that defines all of Shiseido’s brands. Laura Mercier’s classic French elegance and artistry perfectly complements the unique styles and offerings of NARS, bareMinerals, Shiseido and clé de peau BEAUTÉ to create a formidable portfolio of prestige makeup.»