Tahitian Pearls and Optical Prisms for Real Skin
Amway Adds Beauty Balm Perfecting Primer to its Artistry Exact Fit Collection.
What’s in a name? When it comes to Artistry Exact Fit Beauty Balm Perfecting Primer, everything. This multi-benefit, sheer formula with SPF 35 harnesses the power of three benefits in one: it primes, perfects and hydrates. In one simple step, Artistry Exact Fit Beauty Balm Perfecting Primer instantly blurs imperfections and minimizes the appearance of pores for a visibly perfected complexion that looks natural, hydrated and beautiful. The single universal sheer shade prepares skin for optimal makeup application and wear, while helping to shield from harmful, aging UV rays and minimize the effects of free radicals and environmental aggressors.
The exclusive Artistry Exact Fit technology distinguishes this new formula in the industry. “What sets our formula apart is the infusion of Artistry Exact Fit technology. Our exclusive blend of Tahitian Pearls and Optical Prisms creates a flawless look that mimics the look of real skin, only better,” notes Jackie Nickel, Amway Chief Marketing Officer for the Americas. High-performing Artistry Exact Fit Beauty Balm Perfecting Primer extends the coverage and wear of foundation with three key benefits:
- Prime: Lightweight formula smoothes, prepares and refines skin through an exclusive Skin-Transforming Elasto-Network that delivers a visibly flawless makeup application and helps extend the wear of foundation.
- Perfect: Exclusive Artistry Exact Fit® technology infuses a blend of Tahitian pearls and optical prisms into the formula, to filter light and create a soft-focus, luminous effect that visibly blurs skin’s imperfections and the look of pores.
- Hydrate: Fresh, pristine Norwegian water delivered through a targeted liposome helps provide a boost of instant hydration and nourishment, leaving skin looking and feeling soft and supple.
“Artistry Exact Fit® Beauty Balm Perfecting Primer is my go-to primer,” says Artistry Global Makeup Artist Rick DiCecca. “This small step adds big impact to the performance of makeup. Coverage is flawless and skin appears perfected all day long. I won’t go on set without it.” Oil free, non-acnegenic, non-comedogenic – this versatile formula is suitable for all skin types and delivers the extra benefit of SPF 35 protection. “This new primer is the ideal complement to any Artistry Exact Fit® products or Artistry® foundations. When used together, they reveal a visibly perfected complexion,” adds DiCecca.