The Beauty Of Giving Back

Model and entrepreneurCindy Crawfordand makeup artist and entrepreneurSonia Kashukhave not only shared years of friendship, but also a passion for beauty. Now the two beauty mavens have united their passion to prove that a little makeup can make a big difference by appearing in both a print and television public service announcement for «QVC and CEW Present Beauty with Benefits».

QCV and Cosmetic Executive Women (CEW) are once again joining forces for a two-hour live charitable broadcast to provide shoppers with a special opportunity to feel beautiful while giving back. «QVC and CEW Present Beauty with Benefits» is scheduled to air on QVCWednesday,April 15at10 PM (ET)and will feature prestige beauty brands includingLaura Mercier, Clinique,Laura Geller, Shiseido,Josie Maran, philosophy and more.

During the event, beauty enthusiasts can choose from a selection of color cosmetics, fragrance, skin-care and hair-care products, and 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program of the CEW Foundation that is dedicated to the empowerment of people living and working with cancer. Since 2013, «QVC and CEW Present Beauty with Benefits» has generated$2.2 millionto benefit Cancer and Careers, which is part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships.