The world’s best perfume
After 70 years, Louis Vuitton launches its fourth perfume.
Through the smell of a perfume we can know the personality of a person. It can evoke sensuality, virility, feminism and countless more adjectives. But what a good perfume does cause is the feeling of being enveloped in an aura of sophistication and status. Many people even say that if they leave home without a fragrance they come to feel naked.
Behind each perfume hide years of research and expert noses of all countries seeking the best mix of ingredients to create the perfect combination. After 70 years of waiting, Louis Vuitton launches its awaited perfume collection christened Les Parfums, composed of 7 smells to suit each personality. There have been so many years of research, work and expectation that, speaking from Paris, they assure us it is the ‘‘world’s best perfume’’.
But it will not be until mid-September that our noses can enjoy these fragrances. However, before its official launch, let me list for you the 5 things you should know about this collection to whet your desire to have it.
- Contrary to popular belief, this is not the first Louis Vuitton fragrance. The French firm launched its first fragrance in 1927. In 1928 it created its second line and in 1946 presented its third fragrance until supplies ran out.
- Luxury homes work with a perfume company to create their scents, unlike Louis Vuitton who has exclusively hired Jacques Cavallier Belletrud, one of the best ‘‘noses’’ in the world.
- The fragrances are described as feminine and the main note of each are the flowers like rosa centifolia or Chinese sambac jasmine.
- There will be three sizes available: both the 100 ml size and the travel-size 7.5 ml one will cost €200 and the 200 ml one will cost €300.
- For those who are most demanding and want to differentiate themselves from the rest there will be a limited edition consisting of a custom wooden chest with 3 fragrances to choose from with a value of €6,000.
We’ll wait until they officially arrive in boutiques and evaluate ourselves if we really are looking at the ‘‘world’s best perfume’’ as the French firm says.