What They Have in Common Jana Kramer and Cassadee Pope?

Colgate Optic White together with two of Country’s brightest stars.

The Luxonomist. 25/09/2015

For the second year running, Colgate Optic Whiteis teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49th Annual CMA Awards” taking place on Wednesday, November 4. To help share that insider story, Colgate Optic White together with two of Country’s brightest stars, Jana Kramer and Cassadee Pope, will share how to look and feel your best whether on or off the red carpet.

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Fans can follow @OpticWhite for Jana Kramer’s red carpet tips and tricks.

“When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.”Colgate Optic White will provide fans with behind the scenes access to Kramer and Pope on their road to the 2015 CMA Awards.“The CMA Awards are such an incredible evening for the Country Music community,” said Pope. “I’m thrilled to share in the energy and excitement with our fans!”

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Fans can join Cassadee Pope as she co-hosts a live, pre-CMA Awards Twitter chat on Tuesday, Nov. 3 at 7pm ET.

Building on the buzz in Nashville, Colgate Optic White will station hashtag printers outside the Bridgestone Arena the days leading up to the show, and even at after-parties. Any time fans post a photo to Instagram or Twitter with the hashtag, #BrilliantSmile or #BrilliantStyle, their image will automatically be printed live, giving participants the opportunity to take home a custom photo keepsake.

“We are thrilled to continue our partnership with the Country Music Association,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing at Colgate-Palmolive. “Our partners Jana and Cassadee know the power of a brilliant smile and what better night to show them off than at ‘The 49th Annual CMA Awards’.”

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