Women’s Beauty Habits

Stowaway Cosmetics looked to Poshly, to survey over 4,000 women in the US about their purchasing habits and how they use (and don't use) makeup in their daily lives. The results were astounding.

The Luxonomist. 05/10/2015

When was the last time that you discovered a half used lipstick, blush or mascara at the bottom of your purse, in a bathroom cabinet or hidden around the house? Some products even date back years since they’ve last been used, and they are proof that we tend to hoard makeup.Stowaway Cosmeticslooked to Poshly, to survey over 4,000 women in the US about their purchasing habits and how they use (and don’t use) makeup in their daily lives. The results were astounding.

Stowaway 1
The Stowaway Kit. Click to buy
  • More than 80% of women know makeup has expiration dates and have problems with old product, but still don’t discard them because they forget, feel guilty about the money they spent on it, or worry they may need it later. In fact, 89% of women hang onto old makeup «just in case they might need it later» even though 87% of them know that makeup has expiration dates.
  • For the average consumer between the ages of 25 and 50, 75% don’t routinely finish their makeup – and not just before it expires, but at all. Women are knowingly keeping and using expired makeup that could have an adverse effect on their health and well-being.
Stowaway 3
Stowaway Creaseless Concealer. Click to buy
  • Less than 1 in 5 toss their mascara in the recommended time frame of 3 months. The most common makeup to stick around too long is eye makeup – even though it expires the fastest and is the worst to use, past its safe expiration date.
  • The average consumer owns almost 40 makeup products but only uses and carries 5 of them daily. That means the average person owns 8 times more makeup than they use!
Stowaway 5
Stowaway Effortless Eyeliner. Click to buy

Traditional cosmetics companies aren’t manufacturing sizes that are designed to be finished, so it’s no wonder that women don’t ever make it through the products they own. The supersizing of makeup and its impact on women is an untold consumer issue with concerning implications for safety. Taking a closer look at the outcome of the survey, Stowaway is poised to solve this imminent problem plaguing the $60 billion beauty industry, a demand for remarkable products you love to wear in sizes you can carry and actually finish before expiration.

Stowaway 44
Cheek & Lip Rouge. Click to buy

Stowaway’s ‘right-sized’ model offers women exactly what they’re looking for – safe, eu-compliant beauty essentials in universally flattering shades, formulated with the best quality ingredients for high-performance wear, like Hyaluronic Acid, Coconut Oil, and Wild Mango Butter. Stowaway’s direct to consumer business model, prestige formulations and award winning portable packaging combine for a unique cosmetics solution that is half the size and half the price.

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