Younique Continues Global Expansion With Germany Launch

Nature + Love + Science. Since its inception in 2012, Younique has been committed to developing beauty products that combine innovative science with the best ingredients nature has to offer. Younique, famous for its best-selling Moodstruck 3D Fiber Lashes, is the first direct selling company to pioneer the social media-based business model. Founded by a brother-sister team — Derek Maxfield and Melanie Huscroft — Younique offers women the opportunity to look and feel great. On August 1, 2015, beauty company Younique brought its groundbreaking cosmetic and skin care brand to the German marketplace. 

Its flagship product — Moodstruck 3D Fiber Lashes+ — is widely shared on social media in the company’s other open markets due to its demonstrable nature and immediate results.  «Once a Younique customer tries Moodstruck 3D Fiber Lashes+, they simply can’t wait to show their ‘one eye with and one eye without’ picture on social media», said Younique Cofounder Melanie Huscroft. «It’s one of those things that is simply too good to keep to yourself!».

In addition, Younique offers the German consumer a wide range of cosmetic and skin care products in a variety of colors and shades to fit any mood or personality. Huscroft continues, «The product line branded ‘Moodstruck’ was born because I wanted women to be able to express not only their own unique personalities, but also how they were feeling on any given day, through their makeup».

Throughout August, residents of Germany can purchase the Younique Product Presenter Kit that contains an assortment of cutting-edge cosmetic and skincare products such as Moodstruck 3D Fiber Lashes+, Divine Daily Moisturizer, Moodstruck Precision Pencil Eyeliners and Lucrative Lip Gloss. In September, Younique will offer its full range of products to consumers. Younique currently operates in the following markets: the United States, Canada, Australia, New Zealand, the United Kingdom and, now, Germany!