110 Years of Pioneering Spirit
110 years after Montblanc’s founders set off from New York on their Atlantic crossing home, inspired to establish Montblanc on their return, the Maison returned to its early beginnings and to New York City to celebrate its anniversary, and the pioneering spirit that has guided the Montblanc since 1906.
For one night only, the landmark Rainbow Room inside Rockefeller Center was transformed into an immersive experience, where brand ambassadors Hugh Jackman and Charlotte Casiraghi as well as actress Kate Bosworth, Socialite Olivia Palermo, Model Johannes Huebl, Blogger Adam Gallagher, Victoria’s Secret Models Sara Sampaio and Emily DiDonato, actor Matthew Morrison, Model Jasmine Tookes and over 110 selected guests discovered for the first time the new Montblanc Heritage Collection Rouge & Noir inspired by the original “Rouge et Noir“ fountain pen, the Maison’s first product series introduced in 1909.
As the first restaurant located in a high-rise building when it opened in 1934 and remaining the highest elevated restaurant in the United States for many decades, the Rainbow Room captures the Maison’s pioneering spirit and the Art Deco-inspired design of the new collection. The red and black colour combination of the Rouge & Noir Collection was reflected in the design elements of the space.
On arrival, guests were invited to sign the digital guest book, contributing to writing the latest chapter in Montblanc’s history. Around them, in an artistic tribute to Montblanc’s 110-year legacy, a wall of framed pictures narrated the Maison history through the years with original photography and posters from the archives, and more recent images of the many personalities who have been associated with its history.