Breitling Bluewater Store

Independent Swiss watchmaker and ‘official supplier to the world of aviation’ Breitling celebrated the opening of a new 1500 square foot store at Bluewater with an aviation inspired evening that included appearances by the British Royal Air Force Aerobatic Team, The Red Arrows alongside Breitling Air Race champion Nigel Lamb. 

The official unveiling of the store commenced with the issuing the new Breitling Emergency II, the world’s first wristwatch with a duel frequency locator beacon, to the pilots of the Red Arrows. The premier aerobatic team in the world the Red Arrows have worn Breitling wristwatches as instruments for precision and timing for their renowned aerobatic displays for over 20 years.

Following the official unveiling of the store, guests were welcomed through a glazed façade by Breitling’s famous aerobatic Wingwalkers and the avionic sounds of Dan Lywood and Ben Bridgwater on decks.  A master watch technician enthralled visitors with a live display of the fine art of watchmaking before they had the opportunity to rub shoulders with Breitling Air Race Champion Nigel Lamb who thrilled the audience with tales of speed.  Each guest was then invited to board the Breitling Simulator for their own chance to experience the thrill of jet flight.

The Bluewater store is to be managed by Aurum Holdings the UK’s largest luxury retailer of brands including Watches of Switzerland, Goldsmiths and Mappin & Webb and stocks Breitling’s full range of timepieces, including its iconic Navitimer, Chronomat and Professional models, as well as the exclusive Breitling for Bentley collection. Open seven days a week, with servicing facilities for new and existing owners also available.

Ruth Benford, Executive Marketing Director at Aurum Holdings, added: “After months of preparation we are very excited to be launching our boutique.  As Europe’s leading retail and leisure destination, the luxury experience Bluewater offers compliments our brand and our target consumer.”