Slow Fashion Next

We speak with Gema Gómez, Director and founder of Slow Fashion Next after the V Conference of Sustainable Fashion held at the Museo del Traje, Madrid.

Lourdes Delgado. 17/05/2016

Rencently, was celebrated the fifth days of Sustainable Fashion. It was organized by Slow Fashion Next in the Museo del Traje of Madrid. Its director is Gema Gómez, is a fashion designer. Her professional development was in the Institute of Trends in Paris. After, she was working within a big fast fashion brands in Madrid.  There discovered the big impact of textile industry. Therefore she decided  shaping your dream: building a fashion with positive impact, this way was born “Slow Fashion Spain”, Slow Fashion Next nowadays .

The goal of the sustainable fashion platform in Spain  is working to train and broadcast this trend. Do visible to entrepreneur, enterprises and sustainable fashion with good social and environmental practices. Its creator and organizer, Gema Gómez answered these questions.

Las Jornadas tuvieron lugar en el Museo del Traje de Madrid
Las Jornadas tuvieron lugar en el Museo del Traje de Madrid

The Luxonomist: What is your review about the sustainable fashion days?
Gema Gómez: The days have been a success. They have brought together more than 300 people. In general they have received  congratulations from assistants, partners, and all people that have participated within them. Both of them speakers and show room participants have been high level, among others.

Javier Goyeneche, presidente de "Ecoalf, durante su intervención en las V Jornadas de Moda sostenible. Foto cortesía de Slow Fashion Next.
Javier Goyeneche, «Ecoalf». (Photo courtesy by Slow Fashion Next)

TL: Can we say that fashion or twenty-first century is sustainable or not to be?
GG: The world is existing and it will exist in the future. But, what is not sure that human species exist . Because the big brands are not thinking about this. They only think about own benefit. The goal is go further to products, go beyond how to produce value throughout the production chain. That idea have not been internalized by all brands.

Cora Bellotto, diseñadora y segundo puesto en "Eco Chic awards". Foto cortesía Slow Fashion next.
Cora Bellotto, «Eco Chic awards». (Photo courtesy by Slow Fashion Next.)

TL: Is  the fast fashion dead?
GG: The big sales carry on with a high level of number. Indeed, the system is changing in essence. The trend is more and more miscellaneous and different in the things. More creative and personal things. And I think that the system sustainability is changing from depper essence.

José María Peña, director de marketing en "El naturalista. Foto cortesía de Slow Fashion Next.
José María Peña, «El naturalista». (Photo courtesy by Slow Fashion Next)

TL: Is sustainable the luxury? Or Is the sustainability a luxury?
GG: Search do commercial the luxury it is a mistake. Apply the same way to produce the luxury and fast fashion is a big mistake. The luxury will remain commercial, if it is product in small amount. Le luxury is interesting when it is not available for all people. This is aspirational. When it is available for everybody, it is not luxury. Moreover, the luxury is what can internalize the costs better, because have more benefits than other kind of fashion. At the end, talk about sustainability is talk about internalizing cost, and this aspect is the luxury which is able to do better than anybody.

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Sustainability is something present in our society and fashion

Grateful to Gema, for sharing her ideas about the sustainable fashion system. The future of human gender is in fashion hands. From The Luxonomist we wish her the best congratulations.

(Featured Image: Gema Gómez, courtesy by Slow Fashion Next.)

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