Modern Essentials by David Beckham

Style icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The commercial was shot on the streets of Lisbon, where David realises that everyone wants to dress just like him. The new Modern Essentials selected by David Beckham collection will be available in two drops – February 18 and March 10 – in all H&M stores that carry menswear, as well as online.

It’s the second time David has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. In this new film, David leaves his hotel to discover that everyone around him is wearing the same as him, including skateboarding kids, a baby, a grandma, and everyone in the city. The film will be accompanied by a print campaign shot by Mario Sorrenti.

The campaign highlights David’s role as a style leader to millions of men around the world. For David, it’s about mixing the traditions of menswear with fresh ideas that move menswear forward. The pieces he wears in the film, all selected by David from the Modern Essentials collection, are the perfect example of his timeless style.

“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says David Beckham.