Sydney Sierota Spring

indigo rd. Partners with Echosmith's Sydney Sierota for Spring 2016.

The Luxonomist. 26/02/2016

indigo rd. is pleased to announce a partnership with Sydney Sierota of hit pop band, Echosmith, for their Spring 2016 social media campaign, «Tour Diaries: Motel Chill». For the campaign, Sydney and indigo rd. capture a behind-the-scenes look into Sydney’s life as a traveling musician finding inspiration in unexpected places.

Sidney 3 — Sydney Sierota of Echosmith wearing indigo rd.’s Spring 2016 collection. Click to buy

«I like music to feel both effortless and fun, and that’s how I feel about my style too. I thought the shoes were fun and perfect for spring,» said Sydney.

Sidney 4 — Sydney Sierota of Echosmith wearing indigo rd.’s Spring 2016 collection. Click to buy

Inspired by her free-spirited style and impactful social media presence, indigo rd. deemed Sydney to be the perfect social campaign partner.

Sidney 5 — Sydney Sierota of Echosmith wearing indigo rd.’s Spring 2016 collection. Click to buy

«We can’t wait to give our indigo rd. girl a sneak peek into Sydney’s life on tour through our style lens. In light of festival season and the indigo rd. girl’s love of music, it was a natural step for us to collaborate with a musician,» said Shanya Perera, Senior Director of Marketing and PR for indigo rd.