2015: UNESCO International Year of Light
PRECIOSA lights up the world of fashion with the sparkling charm of its Bohemian crystals
Being one of the world leading producers of high quality crystal components for the world of fashion and accessories, PRECIOSA uses the inspiration of light to create a universe of multifaceted crystals of all shapes, colours and sizes. Preciosa comes from Bohemia, a Czech region where the skills of its artisans have made it renowned for their exceptional glass making talent leading to pure brilliance and radiance.
Preciosa is connected to this centuries-old tradition, is noted in the field for its versatility, for cultivating highly qualified know-how and for the innovation it has brought to the sector. Its approach is driven by a search for excellence through the use of new technologies, making the company the favourite partner of the top international haute couture, jewellery and accessories brands.
Today, Preciosa is the worldwide ambassador for this district of excellence in the Czech Republic and a point of reference in the fashion world with its vast range of high quality products and more than 24,000 combinations of shapes, colours and sizes. The delicate elegance of its bright, captivating colours and exceptional sparkle are the distinguishing features that have made Preciosa crystals internationally synonymous with high quality.
Bohemia has always been the world capital of the art of crystal cutting and Preciosa has managed to perfect this ancient art, channelling its expressive potential into the world of fashion and accessories, where crystals have now become a must-have ingredient.
This synergy between tradition and innovation culminates in the new, top-of-the-range MAXIMA crystal. It is made without lead, using HI-Pure Crystal™ technology, thus complying with the very strictest production standards. Pure, resilient and radiantly sparkly, MAXIMA is the latest product of excellence from PRECIOSA. Thanks to the original and patented 15-facet cut these crystal components offer stylists and designers exceptional optical-aesthetic properties.
The amazing visual impact of this new manufacturing technique – unrivalled on the market – is the result of a perfect geometric harmony and an extremely precise cut for each facet. Never before have any crystals been created which are so immediately recognisable and so sparkly as to be frequently mistaken for diamonds. Ongoing innovation and the strive for excellence: this is how PRECIOSA has always celebrated light.