David Yurman Appoints CeCe Coffin as Senior Vice President
She will be the Global Communications head.
David Yurman announced that it has appointed CeCe Coffin as Senior Vice President, Global Communications, effective August 4, 2015. In this newly created role Ms. Coffin will lead all aspects of David Yurman global communications including media relations, social media, reputation management, strategic partnerships and special events. Ms. Coffin will report directly to Gabriella Forte, Chief Executive Officer.
«We are delighted that CeCe will be joining the management team here at David Yurman,» said Ms. Forte. «Her extensive experience in the luxury, beauty and lifestyle space, as well as her deep expertise in global communications across a diverse portfolio of brands will be invaluable to the company. I personally look forward to working closely with her as we continue to build the David Yurman global brand.»
«I am thrilled to join David Yurman, a company that has such a unique and authentic heritage,» Ms. Coffin remarked. «I am looking forward to being a part of Gabriella’s team and continuing to deepen the consumer’s relationship with the brand.» A seasoned executive, Ms. Coffin brings extensive experience in global branding, communications, digital storytelling, television production and publishing to her new position.
Ms. Coffin most recently served at The Estee Lauder Companies, Inc. as Senior Vice President, Global Communications for Clinique, overseeing communications for one of the world’s leading beauty brands. Before this Ms. Coffin executed the role of Vice President, Global Communications and Strategic Marketing Initiatives for La Mer and Jo Malone, also at The Estee Lauder Companies. Ms. Coffin launched the two coveted global beauty brands in key markets around the world including France, China, Japan, Germany and Mexico, and created La Mer’s platform for ocean conservation, further developing strong brand equity. She created successful integrated public relations and marketing campaigns leveraging digital, social, television and print media, as well as key influencers, to raise brand awareness, reach new audiences and position brands for long-term sustainable growth. Finally, Ms. Coffin also launched Donna Karan Fragrances as a new strategic and successful license under the company.
Prior to her time with The Estee Lauder Companies, Inc., Ms. Coffin held positions in television production and publishing including Comcast Entertainment Group in Los Angeles (E! Entertainment Television), Ford Models Inc. and ELLE magazine in New York.
David Yurman was founded in New York in 1980, and quickly became known as America’s leading fine jewelry and luxury timepiece brand for men, women, and children. Its signature gold and silver designs; diamond, pearl, and gemstone jewelry; and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 39 retail locations throughout the United States, France, China and at over 362 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.