#DontCrackUnderPressure

Fresh off the 2015 Eastern Conference Finals, the famed New York Rangers goalie, Olympic Gold Medalist and Vezina Trophy winner visits TAG Heuer’s 5^th Avenue Boutique, where he received a brand new CARRERA 1887 timepiece engraved with #DontCrackUnderPressure.

True to his determination for ultimate precision and accuracy, Henrik Lundqvist chose one of the most iconic sports chronographs of all time, the TAG Heuer CARRERA 1887 Chronograph.  Housing an integrated column-wheel, the automatic chronograph movement is a new generation of the CARRERA, the legendary sports chronograph series designed by Jack Heuer in 1964.

The CARRERA 1887 celebrates and emphasizes the original minimalism and understated elegance yet is re-invented with a radical new «engine».  The Calibre 1887 turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy making it the perfect statement piece for Henrik Lundqvist.

Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches believes Henrik Lundqvist truly epitomizes the TAG Heuer brand saying, «Henrik’s passion, spirit and determination exude TAG Heuer’s DNA and #DontCrackUnderPressure mentality.  He couldn’t have chosen a more perfect timepiece to express his precision and accuracy in his sport with TAG Heuer’s exclusive, in-house, CARRERA 1887 timepiece.»

As the New York Rangers last line of defense, Henrik knows all about standing up to pressure — fighting a great 2015 season and making it to the Eastern Conference Finals.  Known for his athleticism, acrobatic saves, endurance, clutch performances and superior style, Henrik remains the undisputed king of New York.

Henrik joins other great TAG Heuer sporting celebrities — Cristiano Ronaldo, Maria Sharapova, Kei Nishikori, Jenson Button, Jeremy Lin, Sebastien Ogier, and Marlou van Rhijn among them — in spreading the Swiss watchmaker’s legendary message #DontCrackUnderPressure.