Movado’s New Brand Ambassador
Alexandra Daddario joins Movado's storied team of brand ambassadors, acclaimed actress Kerry Washington and jazz legend Wynton Marsalis.
Movado launches a newly designed state-of-the art website, and has named American actress Alexandra Daddario as the newest face of the Swiss watch brand. «We are excited to announce the launch of a new website and introduce our newest brand ambassador, Alexandra Daddario,» said Mary Leach, Chief Marketing Officer, Movado Group. «The new website showcases Movado through a fresh new lens, while Alexandra will enrich and energize our marketing campaign with her multi-faceted talents.»
Gearing up for a dynamic second half of 2015, Movado recently relaunched its digital flagship website Movado.com on Demandware’s Commerce Cloud solution. With a thoroughly new modern look and feel, the new Movado.com offers a content rich and responsive site with stunning visuals that explore the world of the legendary watch brand from a fresh new perspective.
Movado’s newest brand ambassador, Alexandra Daddario will be seen in Movado’s advertising campaign shot by fashion and celebrity photographer Yu Tsai. A rising talent, Daddario’s breakout role on the 2014-Emmy nominated HBO series True Detective drew massive critical and viral media attention and established her as a sought-after actress to cast. She most recently starred in this summer’s epic blockbuster San Andreas – the physically demanding role affirmed Alexandra’s star quality and acting versatility. Upcoming films include The Layover and The Choice.