Pacha Macao Opens its Doors
With a presence in 11 countries across the 5 continents, Spain's leisure, hotel, restaurant, fashion and entertainment firm has initiated its business expansion in Asia with China, Thailand, Singapore and Indonesia as its key target markets.
The Pacha Group, recognised internationally as a leader in creating a characteristic lifestyle thanks to its flagship Pacha Ibiza Club, has opened the doors to its first club in Macao, developed in partnership with the Asian operator Melco Crown Entertainment Limited. The Pacha Club Macao is located in the luxury Studio City resort and can accommodate up to 3,000 people.
It has a dance floor of more than 90m[2], while also offering a spacious outdoor terrace. The project is part of the Pacha Group’s 2015-2025 strategic expansion plan, which includes 85 new hotels and resorts, restaurants and nightclubs.
The year 2016 will be key for the expansion of the Pacha Group in Asia. The company is currently immersed in the market assessment of countries like Thailand, Singapore and Indonesia, as well as the proactive search for local partners. The new establishments will be run under the Franchise Management formula, combining invaluable local market knowledge with the holding’s wealth of management experience.
The Group will focus its expansion in Asia in the Hotel and Restaurant sector by introducing its unique hotel and restaurant concepts based on the two fundamental pillars of quality and excellence. The Pacha Hotel business division with its range of urban upscale accommodations and vacation complexes operating under the ‘Pacha Hotel & Resort’ brand will be the foundation for leading this growth. Furthermore, these hotels will drive the growth of the Restaurants and Leisure division as they incorporate new concepts of gourmet dining and entertainment called «El Baile» and Sweet Pacha, as well as the new Spa model and, depending on the local circumstances, additional products such as the Pacha fashion shop or «El Club».
Ricardo Urgell Jr., member of the Board of the Pacha Group, says, «Asia is a key market for us and we have reflected this in our business plan. We receive many Asian visitors each year in Ibiza and there are so many customers in love with our Clubs in cities as cosmopolitan as Dubai, New York or Sydney. While the Group’s most well known business internationally is our nightclub, we can now offer our unique hotel concept for which we are actively seeking local investors. The opening of the Clubin Macao is the cornerstone of a plan that will transform our brand into an icon in Asia as well».
