Pandora also with Cinderella

«Happily ever after» begins this season as PANDORA Jewelryunveils its new Spring 2015 Disney jewelry collection. Inspired by iconic love stories and enchanting fairy tales, PANDORA’s latest release adds 60 new jewelry items — including beautifully crafted earrings, rings, pendants and charms — to the Disney jewelry collection.

A celebration of some of the most beloved Disney Princess characters, the new collection features jewelry inspired by classic fairy tales, including Cinderella, Snow White, Beauty and the Beast and The Little Mermaid. Hand-finished sterling silver and enamel gowns, regal tiara dangles and colorful Murano glass charms for each of the characters serve as a sweet reminder that dreams can come true.

Disney’s Frozen, which won an Academy Award® and has quickly become a modern classic, inspired nine new designs in the collection. The intricate «Let it Go» charm celebrates optimism and embracing life with an open heart. With elegant crystal-like motifs, the sterling silver «Frozen Snowflakes» openwork charm and the «Frozen Snowflake» dangle make eye-catching additions to bracelets and necklaces alike.

«PANDORA’s Spring 2015 Disney jewelry collection gives us a new opportunity to connect with all those women who still believe in fairy tales», said Charisse Ford, Chief Marketing Officer, PANDORA Americas. «The collection is both elegant in design and whimsical in nature, allowing the wearer to express multiple facets of her personality through her unique choice of jewelry».

Iconic characters, Mickey Mouse and Minnie Mouse, continue to inspire new jewelry items in the Spring 2015 collection. A sophisticated interpretation of Mickey’s classic silhouette is showcased on sparkling sterling silver «Dazzling Mickey» stud earrings. Coordinating «Mickey Silhouette» pieces feature the classic mouse cutout within a heart-shaped pendant, ring, bracelet and pair of earrings.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 11,400 people worldwide of whom 7,900 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2014, PANDORA’s total revenue was DKK 11.9 billion (approximately EUR 1.6 billion).