Purity and Innocence

Chow Tai Fook Jewellery Group Limited, the largest jeweller listed in Hong Kong by market capitalisation, with 85 years’ heritage and also one of the world’s top few, presents the new Bridal Collection and send its heartfelt blessing to lovers tying the knot this year with a wide array of magnificent pieces. Incorporating exceptional craftsmanship and timeless design, the collection graces the romantic moment with a blissful glow, marking the lifelong commitment and the purest affection.

Symbolising purity and innocence, the white snow reminds us of the unforgettable moment when lovers take each other’s hand for the first time. In the commercial, the couple, hand in hand, spends an intimate moment in the snow, composing a poem of love with their footprints. Amid the dancing snowflakes in the air, the man makes the promise of a lifetime by presenting a perfect diamond ring to his love, and seals the vow with a tender kiss and hug, transcending time with the purest and most sincere moment.

The Bridal Collection presents the “Soul‧Love Collection” Engagement Ring and Wedding Bands, “Passion Love” 18K White Gold Heart-Shaped Diamond Necklace, “Precious Love” Pearl Necklace and “Love Knot” Pure Gold Necklace. The meticulously crafted pieces are elegant and meaningful token of love as lovers exchange their vows.

When lovers first hold their hands, the feeling is as pure as first snow – Romantic and Unforgettable. Chow Tai Fook’s 2015 Wedding Highlight “Soul‧Love Collection” engagement and wedding bands are inspired by the design of concavity-convexity of keys, implying lovers holding hand in hand and fingers locking together, feeling as pure and romantic as first snow, for every important moment of life.

Combining the brand’s exquisite craftsmanship and aesthetics, the Collection is a full-of-love symbol between the couple, offering platinum and rose gold for selection, together with the precious diamond representing everlasting love.