The Force is Strong

Kay Jewelers launches the Star Wars Collection.

The Luxonomist. 23/09/2015

Kay Jewelers, the number one jewelry store in America, is bringing one of the most popular film franchises of all-time to guests with the launch of the Star Wars collection. The Star Wars collection is being introduced as part of the popular Charmed Memories collection, which features hand crafted charms that allow guests to celebrate special moments, interests and passions.

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The Force is Strong with Kay Jewelers as it Launches the Star Wars Collection. (Photo: kay.com) Click to buy

The collection features some of the most popular Star Wars characters, including Darth Vader, R2-D2 and the storm troopers, as well as iconic quotes and themes from the films on stylish charms that can be combined to create a unique bracelet or added to an existing one to reflect one’s fandom of the film series.

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The Force is Strong with Kay Jewelers as it Launches the Star Wars Collection. (Photo: kay.com) Click to buy

While launching as part of Charmed Memories, the Star Wars collection will be expanding into other fine jewelry categories at Kay later this year.

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The Force is Strong with Kay Jewelers as it Launches the Star Wars Collection. (Photo: kay.com) Click to buy

«Star Wars is one of the most beloved brands of all-time and we are thrilled to be able to bring it to the fine jewelry category,» said Stuart Lee, executive vice president, merchandising, Kay Jewelers. «One of the most exciting things for us in launching this program was the unique challenge of offering a collection that the fans, who are so knowledgeable and passionate, will truly appreciate. We are confident that we did just that with this collection and we can’t wait to share all of the exciting news we will have as we expand the program moving forward.»

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