The New UNOde50 Campaign Will Make You Guilty
Unode50 has always liked to break the rules, since the early 90’s when it erupted into the world of jewellery with its daring and original designs.
The Spanish brand already has its advertising campaign for 2015. Under the concept of “Guilty of being me”, UNOde50 invites us to make mistakes, to enjoy the forbidden, to be independent and above all, to be proud of it. It introduces us to a woman full of self-confidence, positive and optimistic, ever original and rule-breaking. A woman who doesn’t care what others say about her. She cannot avoid being the way she is, in fact, she doesn’t want to.
For this purpose, they’ve made a campaign with a strong digital component, creating an Internet spot and a graphic campaign for us to get to know this unique and rebellious UNOde50 woman.
The advertising agency “guilty” of this idea is TBWA which together with the brand, will succeed in making women all over the world feel guilty, as the campaign will not only be launched in Spain, but in all countries in which the brand is present, such as Japan, UK, France, Russia, Italy, etc.
Unode50 has always liked to break the rules, since the early 90’s when it erupted into the world of jewellery with its daring and original designs. Since then, the brand has never failed to offer us original and surprising collections that not only render it a unique brand, but have also succeeded in making those wearing its pieces unique.
