Tissot: The Top Player in The World of Basketball

Tissot renews its partnership with the Chinese Basketball Association (CBA), which positions the Swiss watch brand as the Top Player in the world of Basketball Timekeeping.

The Luxonomist. 20/11/2015

In 2008, Tissot became the Official Timekeeper of the International Basketball Federation (FIBA). More recently, on October 5, 2015, it signed the biggest contract of its history and became the first Official Timekeeper of the National Basketball Association (NBA). Today, to add to this impressive list, Tissot renews its partnership with the Chinese Basketball Association (CBA), which positions the Swiss watch brand as the Top Player in the world of Basketball Timekeeping.

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The French NBA star Tony Parker. Click to buy

Tissot’s initial commitment to basketball was in 2008. It signed a deal with the International Basketball Federation (FIBA), which is the world governing body for basketball and organiser of the FIBA Basketball World Cup. The French NBA star Tony Parker was then added to the equation as one of the brand’s main ambassadors.

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Mr. François Thiébaud, Tissot President, presented Mr. Adam Silver, NBA Commissioner with the Tissot T-Touch Expert Solar NBA Special Edition during a match that opposed the Knicks and the Spurs. Click to buy

The partnership was already starting to grow. Today, Tissot is the first ever to be the Official Timekeeper and Watch of the NBA, Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League). To complete the picture, it renews its contract with the CBA, the pre-eminent professional basketball league in Asia, of which it was already Official Timekeeper in 2007. These deals make Tissot the global actor in the field of Basketball Timekeeping.

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Tissot T-Touch Expert Solar NBA Special Edition. Click to buy

Francois Thiebaud, Tissot President, said: «We are very proud to play an active role in one of the most popular sports worldwide. We are a global brand and a global association in the world of basketball seemed only fitting. The next step for us is to bring our innovative spirit and expertise timekeeping to the game to improve the
experience for everyone involved.»

(Featured Image From left to right : NBA Commissioner Mr. Adam Silver, Tissot President Mr. François Thiébaud, President of the International Basketball Foundation (IBF) Mr. Yvan Mainini, Director Summer Sports, head of basketball (board member Infront China) Mr. Benedikt Von Dohnanyi.)

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