The Cointreau Creative Crew
Laetitia Casta And La Maison Cointreau Launch The Cointreau Creative Crew.
A worldwide philanthropist programme curated by Creative Director Laetitia Casta, the Cointreau Creative Crew aims to develop women’s freedom and encourage them to make their dreams a reality. Launching for the first time in the UK, this programme will culminate in one entrepreneur being awarded a £20,000 bursary to support their creative project which will be announced in Spring 2016.
Decorated with Cointreau elegantly dressed in soft furnishings and floral arrangements, the Pompadour Ballroom played host to 150 guests on the night. The former French model looked stunning and was joined on the night by a host of A-list celebrities including Ella Eyre, Donna Air, Charlie XCX and Laetitia Casta. Additional guests in attendance included CEO of Rémy Cointreau Valérie Chapoulaud-Floquet, established fashion philanthropist Nick Ede, Managing Director of Liberty of London Ed Burstell and Editor of Glamour UK Jo Elvin.
Guests sipped on a selection of Cointreau Fizz cocktails created especially by Alfred Cointreau, sixth generation of the Cointreau family. Two new cocktails were revealed at the event including the Laetitia Casta Cointreau Fizz and the Nick Ede Cointreau Fizz, served alongside the Cointreau Fizz Classic. A selection of hot and cold canapés including warm crispy duck and orange salad with Cointreau parfum, sea bass ceviche chili and coriander with candid orange zest, mini orange glazed éclairs and Cointreau macaroons, were a delicious accompaniment on the night.
Laetitia Casta gave a speech at the launch, alongside fashion philanthropist Nick Ede and CEO of Rémy Cointreau, Valérie Chapoulaud-Floquet. Cointreau Creative Director Laetitia Casta said “We have created this programme with the greatest authenticity. Following in the footsteps of Louisa Cointreau, I’m privileged to be chosen to lead this amazing project and look forward to working with a team of leading creatives over the next year including Eva Longoria and Charlie Winston. This is a great opportunity for up and coming creatives to make their dreams a reality and I’m encouraging women across the globe to join the Cointreau Creative Crew and to Dream – Dare – Create!”
To help support and promote the next generation of creatives, Laetitia Casta has enlisted a powerful network of influential and creative talent who will contribute to a series of webisodes aimed at helping women showcase their talent and reach their creative potential.
In the United Kingdom, those who express creativity and passion in their area of expertise – whether it is art, music, design, film, food, or even cocktails – can apply for the grant here. The successful candidate will be chosen by a jury of creatives including Laetitia Casta in April 2016.