Whisky Confidential by Label 5
Bartenders around the world have created innovative and tasty cocktails with Label 5 Classic Black.
Leading Scotch Whisky brand Label 5reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with Label 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, Label 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, Label 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, Label 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference Label 5 Classic Black.
