Zac Posen Floral Design Debuts On Ecco Domani Wine Bottle

Renowned Designer Dresses America's #1 Italian Pinot Grigio.

The Luxonomist. 11/05/2015
Zac Posen 2
Zac Posen is a globally recognized, leading designer of women’s fashion, synonymous with a modern American glamour lifestyle. Click to buy  Ecco Domani.

Acclaimed fashion designer Zac Posen has created an exclusive, limited-edition summer look for Ecco Domani® Pinot Grigio, America’s #1 Italian Pinot GrigioI. Available in stores nationwide starting May 1, the wine can be found in the Italian import section of grocery stores and wine shops for a suggested price of $14.

Known for his technique in artisanal craftsmanship and red carpet heritage, Posen followed a multi-sensory approach to the bottle design, which will be available through summer. Notably, Posen took his inspiration from Ecco Domani Pinot Grigio’s hallmark floral character, drawing a parallel to this quality in a graphic, flower-splashed Kiko print the designer featured in his runway collection.

The result: Posen’s buoyant, eye-catching design floats across the surface of the bottle much as his signature, elegantly draped fabrics flow down the runway. «As a designer who loves to cook and entertain, I wanted to incorporate the fresh, bright floral qualities of the wine in a playful way that would look pretty on the table,» Posen said. «I loved the idea of refreshing a classic print for a light, carefree look that is meant to be both timeless and whimsical—the perfect accessory for a summer table.»

Zac Posen
Fashion designer Zac Posen in the kitchen with the Ecco Domani Pinot Grigio bottle he designed. Posen is also a host and home chef who shares his creations on social media using the hashtag #CookingwithZac. (PRNewsFoto/Ecco Domani). Click to buy Ecco Domani.

The bottle collaboration marks a reunion for Posen and Ecco Domani. The Italian wine brand sponsored Posen’s first major runway show as part of its Ecco Domani Fashion Foundation Award. Posen was a member of the foundation’s inaugural class of award recipients in 2002.

«Zac’s design is a beautiful expression of our Pinot Grigio, which is incredibly aromatic,» said Courtney O’Brien, Director of Marketing, Ecco Domani. «We believe that an artfully set table creates a great palette, and we wanted to make it easy to add that little touch of style during the summer months when Pinot Grigio shines as an ideal pairing with lighter foods and warmer weather.»

Ecco Domani
Fashion designer Zac Posen created an exclusive, limited-edition summer look for Ecco Domani(R) Pinot Grigio. The wine is now available in the Italian import section of stores nationwide for a suggested price of $14. Click to buy Ecco Domani.

Zac Posen is a globally recognized, leading designer of women’s fashion, synonymous with a modern American glamour lifestyle. His company, House of Z, established in 2001, currently produces a range of products through his Zac Posen, ZAC Zac Posen and Truly Zac Posen labels including women’s ready-to-wear, bridal, handbags, furs, fine jewelry, hosiery, and eyewear. The collections are found in leading department and specialty stores worldwide including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harvey Nichols and Barneys.

Ecco Domani wines embody the stylish, contemporary side of Northern Italy. A perfect partner to a wide range of foods, Ecco Domani wines offer bright fruit flavors and a fresh, approachable style. These wines are a go-to choice for savvy hosts who want to celebrate the everyday. Beyond the wine glass, Ecco Domani has contributed more than $1.8 million to support up-and-coming designers such as Rodarte, Proenza Schouler and Prabal Gurung through the Ecco Domani Fashion Foundation.

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