George Clooney Extends his Relationship with Nespresso

Nespresso adds new tone to its advertising campaign with Jack Black, Danny DeVito and Clooney.

The Luxonomist. 03/11/2015

Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign. Playing himself, Jack Black is bringing a new twist to the campaign which debuted on 29th October. Nespresso’s Chief Customer Officer, Alfonso Gonzalez explains: «We are delighted that Jack Black is featuring in our tenth communication campaign, which focuses on his discovery of the ‘Nespresso difference’, with the guidance of the ever smooth Clooney.»

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Nespresso brand ambassador George Clooney and his latest co-star Jack Black soak up the beautiful surroundings of Lake Como as they film the new Nespresso commercial. Click to buy

As Nespresso’s U.S. brand ambassador, Clooney will share with American consumers Nespresso’s heritage of quality coffee, innovative design, leading sustainability and customer service. Clooney has been a long-term partner with the brand in Europe and other international markets, charming fans and coffee aficionados in broadcast and print campaigns since 2006. Many Hollywood heavyweights have joined George Clooney over the years to continue the saga including John Malkovich, Matt Damon and most recently, Jean Dujardin. He also serves as a member of the Nespresso Sustainability Advisory Board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers.

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Danny DeVito on the set of the new Nespresso “Experience a cup above” advertising shoot in Los Angeles, CA. (Photo: Rainer Hosch). Click to buy

George Clooney and Danny DeVito also premiered a television ad in U.S. Clooney dressed in a war General costume is in a movie studio commissary lined up for coffee where he meets Danny DeVito, wearing a Napoleon costume. Danny is pouring himself a coffee from an antiquated coffee pot while George brews himself a fresh Nespresso.

Danny, and various other characters in costume, is intrigued with George’s coffee selection and proceeds to ask Clooney to introduce him to Nespresso. Through their entertaining and comedic interplay, Clooney and DeVito demonstrate how everyone can “Experience a cup above.”

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The new VertuoLine™ Intenso Grand Cru launched last month and joins the VertuoLine™ coffee range as the 10th and most intense large-cup coffee. Click to buy

The statement is an invitation into Nespresso’s elegant lifestyle and the company’s commitment to deliver the highest quality sustainable Grand Cru coffees to its consumers. Only 1-2 percent of the world’s coffee crops match the brand’s strict quality requirements and aroma profiles.


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