Tennis great Caroline Wozniacki "Serves Up" soft serve at Godiva ahead of U.S. Open.
GODIVA Chocolatier’s global ambassador and tennis star, Caroline Wozniacki, made a special appearance at the MetLife GODIVA boutique, where she worked on her «serve» by promoting the brand’s Soft Serve, as well as announced a tennis-inspired gift with purchase program, in advance of her appearance at the U.S. Open.
«I’ve always been a big fan of Soft Serve,» Wozniacki said. «My father used to reward me after a big match or practice with a tasty frozen treat, so it’s very fitting and special to be working with GODIVA Soft Serve in advance of my next big game,» she added.
In honor of Wozniacki’s upcoming matches, shoppers at select New York City GODIVA boutiques will receive the «Caroline,» an exclusive, tennis-themed chocolate, with the purchase of any Soft Serve from August 31, 2015 through the end of the U.S. Open (Sunday, September 13, 2015). Made with the brand’s signature Belgian chocolate and a refreshing strawberry filling, the limited-edition «Caroline» piece is the perfect every day indulgence for the end of summer, especially when paired with Soft Serve.
«Like Caroline, we know a lot of shoppers have nostalgia and a soft spot in their hearts for Soft Serve, especially as a little self-reward,» said Mohamed Elsarky, GODIVA CEO. «We’re very excited to support Caroline as she competes next week, and look forward to sharing a cool treat with her after the U.S. Open to celebrate.» GODIVA first announced its partnership with Wozniacki in February of this year, and have worked together on several initiatives globally while she has been on the tournament circuit.
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit — GODIVA’s legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.
The company has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.