Hublot Scores A Touchdown For Charity!

Joins Tom Brady to Support Best Buddies Challenge: Hyannis Port. Launches Limited-Edition Best Buddies Cycling Timepiece

The Luxonomist. 02/06/2015
Best Buddies Hublot
Pro cyclists George Hincapie, Christian Venda Velde, Best Buddies’ Anthony Shriver, Rep. Joe Kennedy III, Hublot’s Rick de la Croix, Jean-Francois Sberro, Ricardo Guadalupe, Best Buddies’ Tom Brady, and Participants Chris and Katie (PRNewsFoto/Hublot)

Luxury Swiss watch brand Hublot joins together with Best Buddies and Super Bowl MVP Tom Brady to support Best Buddies Challenge: Hyannis Port event. The annual walk, run and biking fundraiser raises money for Best Buddies International, a volunteer program that creates friendship and employment opportunities for people with intellectual and developmental disabilities.

On May 29, Hublot kicked off the Best Buddies Challenge: Hyannis Port two-day event with a football game at Harvard Field, where New England Patriots Quarterback, Super Bowl MVP, and Best Buddies Global Ambassador Tom Brady served as quarterback for both teams in his first media appearance since the Super Bowl.  The stadium welcomed thousands of fans to watch the game, featuring TEAM Hublot, as supporters and sponsors of Best Buddies coached the game from the sidelines. Attendees included New England PatriotJulian Edelman, Congressman Joseph Kennedy III, Dane Cook and more.

Pro cyclists George Hincapie
Pro cyclist George Hincapie.

During halftime, Hublot CEO Ricardo Guadalupe, Hublot JV President Rick de La Croix, and Hublot Managing Director Jean-Francois Sberro, joined Best Buddies Founder Anthony Shriver, Tom Brady, and professional cyclists George Hincapie and Christian Venda Velde, to unveil the innovative Hublot Best Buddies Cycling timepiece – the Classic Fusion Chrono Aero Carbon.  This 100-piece, limited edition and ultra-lightweight watch is made completely of carbon fiber, designed for cyclists, with a portion of proceeds benefitting the organization.  The Best Buddies logo, illustrated by iconic «graffiti» artist Keith Haring, is printed on the case-back and is reflected in the red stitching on the strap and the colorful ticks on the dial.  The chronograph function allows a cyclist to time a race with the push of a fingertip.  It is a timepiece that perfectly complements the sport of cycling.

Ricardo Guadalupe, CEO of Hublot, shared: «Hublot is honored to partner with Best Buddies, and to support this great cause that makes such a significant impact in serving those in need across the United States.  Similar to the Shriver family, Hublot has a long history of serving our local communities.  We are proud to join Anthony Shriver, Tom Brady, and cyclists George Hincapie and Christian Vande Velde to kick off the Best Buddies Challenge, and to announce the launch of our Classic Fusion ‘Best Buddies’ timepiece, for which Hublot will donate a portion of proceeds from all sales to the Best Buddies organization.»

Hublot Classic Fusion Chrono Aero Carbon
Classic Fusion Chrono Aero Carbon for the benefit of Best Buddies.

Tom Brady shared: «Tonight is one of the highlights of my year.  This football night here at Harvard has become a really unique event…It’s all about the Buddies…Friendship is an important part of all of our lives – especially when you’re going through challenging times it’s great to have as many friends as you possibly can. To support the Buddies in the network that Anthony [Shriver] has worked so hard to create over the years is really spectacular.»

Anthony Kennedy Shriver, Founder and Chairman of Best Buddies International, shared: «Best Buddies is extremely honored that Hublot has made a commitment to help improve the lives of individuals with intellectual and developmental disabilities with the launch of the Classic Fusion ‘Best Buddies’ timepiece, for which a portion of the proceeds from all sales will benefit Best Buddies. It is my sincere hope that Hublot’s dedication to Best Buddies and our mission of social inclusion and friendship will inspire other global companies to follow suit, and commit to serve, as well.»

Hublot Classic Fusion Chrono Aero Carbon 2
Classic Fusion Chrono Aero Carbon for the benefit of Best Buddies.

Following the playful game of football, top VIPs headed to the Gordon Indoor Track facility at Harvard Universityfor the Guy Fieri Celebrity Chef Tailgate Party, where Chef Guy Fieri and Best Buddies Jobs participants worked as sous chefs to prepare gourmet, mouth-watering culinary creations. The reception concluded with an award-winning ceremony hosted by Anthony Shriver, Congressman Kennedy, Tom Brady and Guy Fieri, to auction the very first Classic Fusion Chrono Aero Carbon for the benefit of Best Buddies.

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