Purple Purse
Actress Kerry Washington unveils new purse design and kicks off campaign to raise funds for domestic violence services.
Allstate Foundation Purple Purse ambassador Kerry Washington unveiled her latest purse design to bring attention to domestic violence and financial abuse before an audience of community leaders, survivors and VIPs on Sept. 24 in New York City. In so doing, she also kicked off a month-long effort to raise funds for domestic violence programs nationwide.
Golden Globe and Emmy nominated Washington partnered with handbag designer, Dee Ocleppo, to create the 2015 Purple Purse. The limited-edition, on-trend clutch was created to encourage the public to talk about domestic violence and financial abuse. This year, the purple purse, retailing at $350, is available for purchase at select Saks Fifth Avenue locations and on Saks.com with 25 percent of proceeds supporting abuse programs.
“I am proud to be part of a movement that empowers women to take back control and to rebuild their lives,” said Kerry Washington. “Through Allstate Foundation Purple Purse, we aim to break the cycle of violence. We hope women will carry this purse to show their support, and that domestic violence victims will be inspired to reclaim their independence.”
One in four women will experience domestic violence in her lifetime. In 98 percent of cases, victims will also suffer from financial abuse, which means their abusers will deny them access to money and financial resources. Allstate Foundation Purple Purse, a public awareness and fundraising campaign, is aimed at creating long-term safety and security for domestic violence survivors. The purse represents the center of a woman’s financial domain, and purple is the national color for domestic violence awareness.
From Oct. 1, through Oct. 27, more than 160 nonprofits will participate in the Allstate Foundation Purple Purse Challenge. Each participating organization will rally the public to raise funds. To encourage donations, the Allstate Foundation is investing $500,000 in Challenge sweepstakes and contests. When the month-long fundraiser concludes on Oct. 27, the public can continue to donate to Purple Purse nonprofits through the end of the year at PurplePurse.com.
