The Chase by Heineken
Heineken has unveiled a new TV spot which features Daniel Craig as James Bond in a high speed boat chase.
As part of its integrated global Spectre campaign, Heineken has unveiled a new TV spot – titled «The Chase» – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed the «Spyfie.» Heineken’s Spectre campaign is the brand’s largest global marketing platform of 2015. Spectre, the 24thJames Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the U.K. on October 26 and in the U.S. on November 6.
Heineken is the only Spectre partner who has created a television commercial starring Daniel Craig. Heineken’s «The Chase» uses Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The spot features a young woman, Zara, who inadvertently becomes involved in a high-speed boat chase where she helps the world’s most infamous spy save the day.
Ralph Rijks, Senior Vice President of Marketing at HEINEKEN USA said, «In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our television spot and activating ‘Spyfie’, once again we will give fans 21+, access to the world of James Bond.»
To further heighten anticipation ahead of the movie’s release, an estimated half a billion limited edition Heineken and Heineken Light bottles and packaging launch nationwide, featuring the James Bond Spectre logo.