Path to Win
L’Oréal is offering 15 000 students from 57 countries a platform of learning content in order to develop the professionalization and employability of students enrolled in its Brandstorm competition.
The Path to Win platform, developed in partnership with the world’s leading e-learning solutions provider – Cross Knowledge, and General Assembly – a strong partner in digital learning, is a e-learning path accessible all year-round to both students and 150 partner university professors.
With learning modules such as: how to create a marketing plan, how to develop sustainable packaging, how to take advantage of social media to develop efficient marketing strategies for brands, and how to reinforce your presentation skills … the platform presents, in a 12 step path, a great diversity of content, 27 modules specially designed by the L’Oréal, General Assembly and Cross Knowledge experts.
The platform is also a co-creation space where the students, their professors and the L’Oréal teams can share unlimited content and best practices at each step of the path.
“This learning path, which is open to all students participating in Brandstorm and who are interested, is a first step. We would like to develop externally this same continuous learning approach that we practice internally, and which has made L’Oréal a school of excellence for its young recruits. Our objective is to deliver meaningful services to young people, to support them by strengthening their employability in a world where the obsolescence of knowledge and expertise gets faster and faster”, said Jean-Claude Le Grand, Senior Vice President Talent Development & Chief Diversity Officer.