Be a Breast Friend

Avon and the Avon Foundation for Women unveil exciting new breast cancer awareness month initiatives that will spark conversations about the disease, the most frequently diagnosed cancer among women worldwide. The first initiative,#BeABreastFriend, is launching with a video in the United States and 31 countries and urges women to support one another’s breast health by making a pledge to discuss it openly and reminds women of the need for exams and doctor visits.

The next initiative is a new blog, AllForTheBreast.org, that will serve as a resource to help women feel empowered when seeking access to quality care. The new campaigns create the strong statement that breast health no longer needs to be a private matter. Multiplatinum singer and Avon Global Ambassador Fergie supports the campaign and will put a spotlight on the issue throughout October.

«Women talk about everything with their best friends – everything, except the topic of breast health. It’s time for us to step up and encourage our friends to know their risks, know their bodies, and talk to their doctors,» says Fergie. “Both of my parents are cancer survivors and I’ve lost my grandmother and uncle to the disease. I’m so thankful to help Avon and the Avon Foundation for Women raise awareness and support the fight against breast cancer and all cancers.”

The #BeABreastFriend campaign is the latest step in the Avon Breast Cancer Crusade, which raises funds and awareness for critical research and access to care programs. The #BeABreastFriend campaign launches with a new video that captures real, unedited conversations by women with their best friends. The video showcases that while the subject may seem awkward at first, women typically appreciate the comfort, support and encouragement from close family and friends after discussing breast cancer. Viewers are encouraged to share the video on their social channels and tag their “breast friends” using the unique hashtag.

The new blog, AllForTheBreast.org, shares stories, fosters conversations, showcases innovative programs, and deepens the understanding about breast cancer overall. By featuring the work of dedicated patient navigators, doctors, and organizations that are making a difference, the Avon Foundation aims to strengthen the ever-growing community of those affected by breast cancer. There are 1.7 million new cases across the world each year– and 232,670 new cases in the United States alone.