Fitness Device Gains Popularity

The fitness bands market is expected to witness significant growth because of the emergence of certain trends that can exert a positive influence on the market during the forecast period, including the decline in cost of wearable technology.

Upcoming trends such as the introduction of cross-over products are expected to gain popularity as they help to diminish the gap between a wrist-worn fitness device and a smartwatch. The introduction of products that primarily acts as a fitness device but also provides the basic functionalities of a smartwatch is expected to bolster market growth during the forecast period.

For instance, the launch of products like Surge by Fitbit is expected to impel market growth as it is a fitness device that comes with calling and texting functionalities. The analyst forecast global fitness bands market to grow at a CAGR of 27.05% over the period 2014-2019.

According to the fitness bands market report, fitness bands help consumers track and monitor their fitness activities on a regular basis. Athletes use these devices to measure the distance traveled, calorie count, and heart rate. These devices help control many health concerns including obesity and heart and respiratory diseases.